🔹 Lecture 2: Overview of Social Media & Google Tools

Digital Marketing & Virtual Advertising Course
👨‍🏫 Presented by Rana Mehtab Alam
📍 Lunar Computer College – Online & Onsite Classes

🌐 1. What is Social Media Marketing (SMM)?

Social Media Marketing is the use of social media platforms to connect with your audience to:

  • Build your brand
  • Increase sales
  • Drive website traffic
  • Promote content, products, and services

It includes:

  • Creating content
  • Running paid ads
  • Engaging with followers
  • Analyzing results

📱 2. Major Social Media Platforms in Digital Marketing

Platform Purpose/Strength
Facebook Broad audience, powerful ads, local targeting
Instagram Visual storytelling, reels, influencer reach
LinkedIn B2B marketing, professional networking
Twitter (X) News, trends, brand engagement
Pinterest Niche marketing, especially for design, DIY, food
Snapchat Short video content, Gen-Z audience
YouTube Long-form video content, monetization potential

🚀 Note: We’ll dive deeper into each platform in future lectures.

🧰 3. Essential Google Tools for Digital Marketing

🔸 Google AdWords (Now Google Ads)

  • Run search ads, display ads, video ads, etc.
  • Pay-per-click (PPC) model
  • Target by location, interest, age, keywords

🔸 Google AdSense

  • Monetize blogs or websites
  • Google shows ads → you earn money per view or click

🔸 Google Analytics

  • Track website traffic
  • Learn who your audience is (location, gender, device)
  • Analyze which pages perform best

🔸 Google Search Console (Webmaster Tools)

  • Indexing your website in Google
  • Check for broken links or errors
  • Submit sitemaps, improve SEO

🎯 4. Why Are These Platforms Important for Marketers?

  • ✅ Billions of people are active on social media daily
  • ✅ Businesses use social platforms to reach potential customers
  • ✅ Google tools give data to optimize your campaigns and websites
  • ✅ Free and paid tools that can turn time into income

🏫 Lunar Computer College’s Training Approach

At Lunar Computer College, we focus on:

  • Real-world social media campaigns
  • Hands-on training using actual Google accounts
  • Live ad demos on platforms like Facebook, Google Ads & YouTube
  • Helping students launch their first campaign confidently

Under the guidance of Rana Mehtab Alam, our mission is to build digital creators and marketers who understand platforms and analytics, not just theory.

📌 In-Class Activity / Assignment

  1. ✅ Create a Facebook Page for practice
  2. ✅ Open a Gmail account (if not already)
  3. ✅ Explore Google Analytics demo account: https://analytics.google.com/analytics/academy/
  4. ✅ Write down 3 businesses you follow on social media — how are they marketing?

🧠 Coming Up Next

In the next class, we’ll dive into:
👉 Google Ads (AdWords) – Learn how to run paid ads and attract real customers!