Certainly! Below is a detailed lecture for Wednesday (Week 1) titled:
🎓 Lecture 1: Introduction to Digital Marketing & Online Earning Scope
Course: Digital Marketing & Virtual Advertising – Lunar Computer College
👨🏫 Presented by: Rana Mehtab Alam
🔷 1. Welcome Note from Lunar Computer College
At Lunar Computer College, we believe in empowering students with the most in-demand digital skills of the modern era. Whether you want to become a freelancer, run your own business, or manage online advertising campaigns, this course will open the doors of global opportunity.
Under the supervision of Rana Mehtab Alam, this course is designed to provide practical training, real-world tools, and hands-on skills that can help you earn online and build your digital career.
🔷 2. What is Digital Marketing?
Digital Marketing is the promotion of products or services using digital channels like:
- Search engines (Google, Bing)
- Social media (Facebook, Instagram, YouTube)
- Websites & Blogs
- Email marketing
- Online ads
📌 Goal: To reach the right audience at the right time using the internet.
🔷 3. Why Digital Marketing is Important?
- 📱 Everyone is online: More than 5 billion people use the internet globally.
- 💼 Businesses need visibility: Small to large businesses rely on digital marketing to grow.
- 💵 Cheaper than traditional marketing: No printing or TV ads – just targeted online ads.
- 🎯 Data-driven: You can track performance, user behaviour, and ROI.
🔷 4. Types of Digital Marketing (Overview)
| Type | Description |
|---|---|
| SEO (Search Engine Optimisation) | Ranking websites on Google organically |
| SMM (Social Media Marketing) | Marketing via Facebook, Instagram, and other platforms. |
| PPC (Pay Per Click) | Paid ads on Google, YouTube, etc. |
| Email Marketing | Sending business messages to subscribers |
| Affiliate Marketing | Promoting others’ products and earning commission |
| Content Marketing | Using blogs, videos, and infographics |
🔷 5. Scope of Online Earning
💼 Freelancing Platforms:
- Fiverr, Upwork, Freelancer, PeoplePerHour
- Offer services like SEO, social media, WordPress setup, and graphic design
💰 Affiliate Marketing:
- Promote products from Amazon, Daraz, or others
- Earn commission per sale
🎬 YouTube Channel:
- Upload videos, gain subscribers
- Monetize via YouTube AdSense
🛍️ E-Commerce:
- Create online stores using Shopify, WordPress (WooCommerce)
- Sell physical or digital products
📈 AdSense Blogs:
- Create a blog, drive traffic, and earn through Google Ads
🔷 6. Real-World Examples
- A home-based student earning through Fiverr with Facebook ads services.
- A small business uses Instagram and WhatsApp to generate daily orders.
- A YouTuber earning Rs. 100,000/month with a tech review channel.
- A blogger earning via AdSense by writing in Urdu/English.
🔷 7. What You’ll Learn in This Course
- Run profitable Facebook & Google ads
- Build and grow YouTube channels and blogs
- Learn SEO to rank websites
- Understand social media branding
- Design graphics and video content
- Set up WordPress websites and e-commerce stores
- Track and analyze marketing results with Google Analytics
- Discover freelancing and online income streams
🔷 8. Lunar Computer College’s Mission
At Lunar Computer College, we are not just offering a course — we’re building digital entrepreneurs. Our students are:
- Taught with real tools and live campaigns
- Guided step-by-step from the basics to earning
- Given support to launch their own blogs, stores, and YouTube channels
Under the leadership of Rana Mehtab Alam, we are proud to offer one of Lahore’s most affordable and practical digital marketing courses with both online and onsite classes.
🔷 9. Assignments for Students
- ✅ Write a short paragraph: “Why I want to learn digital marketing?”
- ✅ Research any 1 freelancing platform (like Fiverr)
- ✅ Create a Gmail account (if not already)
- ✅ Join our WhatsApp support group for updates
🔷 10. Final Words
This is just the beginning of your digital journey. In the coming weeks, you will get complete knowledge and tools that can turn your skills into income.
👉 Stay consistent.
👉 Practice what you learn.
👉 Don’t be afraid to ask questions.
Let’s grow together — digitally! 🌐🚀